We reinvented the tire-recycling process from the ground up. We call it upcycling and it produces a 100% clean, virgin rubber substitute called APX®. Then we used APX® to create TREDAGAIN: The world’s first upcycled-tire shoe. From now on, when it comes to tires, 50,000 miles is just the beginning.
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Scrap Generated: Every year 300 million scrap tires (2.6 million tonnes) are generated in North America alone – and more than 1 billion globally.
Global Challenge: The global challenge is to provide an economically competitive AND earth-friendly alternative for the 65% of scrap tires that currently are burned or landfilled in the U.S.
Designing Solutions: TREDAGAIN uses rubber from recycled tires in concentration levels of 50% or more in the soles of its shoes.
"When car tires have traveled around 50,000 miles, they reach the end of the road—and many of them end up in landfills or on the side of the highway. Frustrated by all of the waste, a local company looked for a solution."